Tudo sobre Marketing Digital

As principais notícias e dicas sobre Social Media, SEO, Tráfego Pago, Inbound Marketing e muito mais!

A experiência do cliente e o pós-venda bem feitos protegem sua margem

Alinhe a promessa da comunicação à entrega do pós-venda para evitar o cancelamento de clientes e proteger a margem operacional.

Investimento contínuo em marca garante a sustentabilidade financeira dos anúncios

Descubra como equilibrar os investimentos em marca e conversão com base em pesquisas para reduzir os custos da sua mídia paga.

Share of Search e Share of Voice: como medir a presença da sua marca no mercado

Use o Share of Search e o Share of Voice para mensurar a força da sua marca, avaliar a intenção de compra e prever variações no Market Share.

SEO e GEO: desmistificando falácias do marketing de busca

Conheça as principais falácias do marketing de busca, desde a garantia do 1º lugar até mitos sobre GEO, e crie uma estratégia orgânica sólida.

Agentes de IA no marketing e vendas, transformação na qualificação de leads

Como a IA automatiza a pesquisa de dados, a qualificação de leads e o agendamento comercial de forma autônoma em grandes operações.

ChatGPT Ads, como veicular anúncios na IA e seus impactos nos negócios

A chegada do ChatGPT Ads no Brasil, médias de CPC e CTR e o modelo de contexto para os anunciantes.

Como usar dados de CRM para prever a perda de clientes e proteger a receita

Transforme dados do CRM em alertas preditivos de churn, aumentando a proteção da receita recorrente.

SEO para mercado B2B: como posicionar sua marca para vendas complexas

O SEO para mercado B2B deve ter uma estratégia específica e focada em qualificação.

Como integrar o CRM com as plataformas de mídia paga para otimizar o ROI

Chega de achismos, mensure adequadamente os resultados ao integrar o CRM com tráfego pago.

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